Jimbo,
You will get best performance if the antenna wire is at 90 degrees to the board ground plane, thus the wire should be sticking straight out of the board connection pad hole. Also, as for our normal TX antenna, the maximum signal strength will be at 90 degrees to the axis of the wire/antenna rod as it radiates out in a doughnut pattern around the antenna axis.
(Think of a ring doughnut slid over the antenna & the radiation pattern being similar to the shape of the doughnut - highest where the doughnut is thickest!!)
This is why 2.4GHz aerials should always be cranked at 90 degrees - to give maximum radiation in the likely direction of the model.
If you now get 50m range with direct line of sight signal path (no walls/physical obstructions in the way) then I wouldn't expect too much more in the air.
Remember that the 433MHz units you are using are quite low Tx output power & Rx sensitivity and intended for the sort of range you are now achieving. This is why I mentioned higher power/sensitivity alternatives earlier.
Using a telemetry equipped radio may not be that expensive an option at the end of the day as you should at least get a proven setup with off the shelf sensors etc. However, there is always the challenge of brewing your own
